ROLLING OUT – UK’s First Da’wah Cart

Yes, you have seen them before. Used commonly by Jehovah’s Witnesses, and until now, exclusive to Jehovah’s Witnesses. Through skilful sourcing, the founder of the Da’wah Initiative managed to obtain this exclusive piece for the purpose of Islamic propagation.

The first ever da’wah cart rolled out onto the busy streets of Hyson Green, Nottingham,  to deliver the message of Islam and help facilitate a better understanding of the religion. A simple trolley based booklet stand packed with free translations of the Qur’an and plenty of informative pamphlets and booklets and a catchy sign poster which reads “What Does Islam Really Teach? and Take a Free Qur’an.

All this on two wheels, easy to assemble and pack away, and move through the city streets with ease. More importantly, it attracts the people and reassures them that they can take freely from the cart without being hassled or preached to.

“We are not here to jump in front of people and preach. We are here to deliver the message and assist on demand. We only wish to present the real message of Islam and that is the message of peace” said Muhammad ‘Abdur Rasheed, one of the founders of the Invite 2 Islam Da’wah Initiative. In the climate of constantly rising Islamophobia, Invite 2 Islam Da’wah Initiative endeavours to face the challenges in sharing the true message of Islam. However, the founder feels that the greatest threat facing the Muslims at present is not the rise of Islamophobia, but the unwillingness of Muslims to share their faith with the wider British community. Da’wah [the science of calling to the way of Allah] has been heavily neglected by many Muslims today. Truth be told, I never heard of Islam and its teachings through the Muslims. This is despite the fact that one in five people in the UK are Muslim [national statistic] and many mosques have been erected up and down the United Kingdom. The sad fact is the community is loaded with uneducated Muslims who do not have the ability to present the message in English or at worst, they are not at all even interested in sharing Islam. Allah always sent a Prophet to his respective people to speak their language so the people can relate to him. Converts and English speaking Muslims should realize this and recognize that with the tools and the skill set, we bear the responsibility of Da’wah. Thus, we are the flag bearers of Islam, if we like it or not.
Converts and even British born Indo-Pak youth have struggled throughout the years and are still struggling to establish themselves as British Muslims in a community where the indo-pak culture seems to dictate and dominate everything, and those Muslims who seek to “Britishfy” their ideals only do so to appease the kuffar and be accepted by their standard of ideals. The community we live within has long forgotten that Islam is a convert religion and that the most practised Sunnah of Prophet Muhammad, peace and blessing of Allah be upon him, is da’wah, and that he constantly, continuously and consistently called to the way of Allah. Most Muslims have reduced da’wah to simply smiling at people, flower power da’wah by giving out roses, etc. Though it is important to greet people with a smile, a mere is not going to win over anybody anytime soon. Islam is not here to compete with Buddhists, Hindus and the people of the book in their love and unity “we are all one” celebrations, it is here to become manifest as the one absolute truth. Thus the message of la ilaha illa Allah should be outspoken. Plus we need to be completely open and honest about our beliefs and the purpose of Islam. Real conversations about real issues that have an impact on both the Muslim and non-Muslim community should be discussed. Too long and often have the issues been swept under the rug like they do not exist. Non-Muslims want to hear some good honest straight up discourse. We are here to offer that, on whatever level we are challenged”.

The invite 2 Islam Da’wah Initiative was set up early 2014 under the name “The Islamic Response” and has since been active in the field of da’wah, distributing Qur’an translations upon request to a non-Muslim readership, giving information, and clarifying the many misconceptions regarding the religion of Islam.



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